The Thank You Economy: How Business Must Adapt to Social Media
Posted in General on December 1, 2010
On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.
L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs.
Gary Vaynerchuk was born in Babruysk, U.S.S.R. (today Belarus) on November 14, 1975 and emigrated to the U.S. in 1978. He graduated from Mount Ida College in Newton, MA. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.
Hilarious! I never heard someone with such insight curse so eloquently.
Excellent book and superb followup to Crush It. Gary’s unique style of communication and his detailed content caused me to rethink EVERYTHING about social media and my approach to it.
Has been a process to adjusting my methods and I’m already getting feedback from FB and twitter as to my sudden increase in activity. LOVE IT!