Quit Selling and Start Helping
Start to see yourself as an educator in your field and forget about selling your product or service. People will trust you when they don’t feel like they are dealing with a salesman. Viral marketing begins and as you become labeled as an expert in your field, you can leverage that to gain TV, radio and other social media exposure in the market place.
Mike, I like the way you think! I hated the “sales” meetings we had at my old brokerage house sooooo much, it made me realize that the reason some people were having trouble selling was because they were being taught the wrong approach. When you’re in sales you have to learn how to stop selling and start giving, that is, start giving something of value such as your expertise. The way to have something result in a sale is to build trust – and the only way to do that us to listen to what clients want and then deliver something of value. Thanks for the reminder!
Thank you Jolenta – The best case is to know how to market and get people coming to you as the expert (Like, Trust & Know); then all the selling is done for you. Keep Rocking!