Chad Hurley, CEO and Co-founder of YouTube had this to say on the YouTube blog today: “I’m proud to say that we have been serving well over a billion views a day on YouTube. This is great moment in our short history and we owe it all to you.”

Hurley went on to point out a few fundamental tenets that contribute to YouTube’s success:

• Speed matters: Videos should load and play back quickly.
• Clip culture is here to stay
• Open platforms open possibility: Content creation isn’t our business; it’s yours.

YouTube has added a tiny Post-IT style note next to its logo to commemorate this feat.  It’s important to note that this billion number includes views from embedded players on other sites.  In recent social media news YouTube is often drowned out by the frenzy over Facebook and Twitter, but it’s hard to ignore 1,000,000,000.

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