How Great Leaders Inspire Action

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

http://www.ted.com

All very powerful when getting your message out to the world.

Quit Selling and Start Helping

Start to see yourself as an educator in your field and forget about selling your product or service. People will trust you when they don’t feel like they are dealing with a salesman. Viral marketing begins and as you become labeled as an expert in your field, you can leverage that to gain TV, radio and other social media exposure in the market place.